About / Simon Birch

Simon Birch Budget Direct Insurance CEO

"We don’t keep costs down by offering a pared back service or a minimalist customer experience. We work smarter and harder. You save money because we don’t pay any agent fees."

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Simon Birch
Budget Direct Insurance CEO

More About CEO, Simon

simon birch 

Simon Birch likes honest answers to tough questions. He admits that, for many years, working in insurance caused him to hate the industry. Instead of walking away, he’s spent his life fighting for a better deal for the people who work with him and customers who buy insurance.

Budget Direct Insurance Singapore is Simon’s honest answer. A smarter, direct to consumer, online insurance company. Exciting to work for and much better for customers who want excellent service at affordable prices. He explains:

“We don’t keep costs down by offering a pared back service or a minimalist customer experience. We work smarter and harder. You save money because we don’t pay any agent fees, we avoid risky drivers, because we make use of the latest technology, and because we invest in our customer service and claims people – all of whom are based right here in Singapore."

Prior to this, Simon is best known as CEO of his previous brainchild, DirectAsia.com which launched in 2010. It was one of the first companies to offer online insurance, direct to the customer in Singapore. DirectAsia.com expanded into Hong Kong in 2012 and Thailand in 2013. The business was acquired by Hiscox in 2014, at which time it had over 54,000 customers and employed around 140 people.

Today, Simon is extremely proud to be part of the international BHL Group. A fantastic, energetic group of companies that includes Compare the Market in the UK, Budget Direct in Australia and Telesure in South Africa. The group is very supportive of it’s businesses. In Simon’s words: “There’s significant value to that stability and support.”